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SEO

SEO

Search Engine Optimization still represents one of the best ways to help people that are looking for what you have find you. Better placement equals more visitors.

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The Internet is becoming more and more of a social playground. The ability and ease at which we can connect with others makes social media a must for today\’s businesses.

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More people access the Internet via mobile devices than desktop devices on a worldwide average. The makes mobile marketing a must to reach users on their terms.

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Effective Internet Marketing tools not only make your job more efficient, but can also greatly impact the success of your marketing.

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Link Farming with SEO Utah

Link Farming with SEO Utah

One technique employed by SEO Salt Lake City businesses to optimize a website’s position in a search engine’s listings is to create what is called a “link farm.” A link farm is a collection of web sites interconnected by reciprocal hyperlinks. These websites can be independent but can also be easily constructed through the use of blogging platforms such as WordPress. Many link farms are created though the use of automated programs which create web pages containing text with embedded links. This type of link farm is usually very easy for a person to identify as the spam that it is and even sophisticated search engine algorithms can identify automated link farms depending on their content. Other link farms are made “by hand” meaning content creators are hired (typically on a freelance basis to write the content). Theoretically, this type link farm is more difficult for search engine web crawlers to identify. Regardless of how a link farm is created by Utah SEO is almost always considered spam and is sometimes referred to as “spamdexing” because the intent behind creating a link farm is to fool the index of a search engine by making the website that is linked to appear more relevant.

Search engines employ different tactics in order to measure a webpage’s relevance. Link farms created by SEO Park City are created based on the known search engine tactic of seeking out single direction links originating from other relevant websites. Search engines such as Google employ a “PageRank” methodology which not only enumerates all the inbound links but also evaluates the inbound links depending on their relevance. Accordingly, the greater number of valuable inbound links a particular website is connected to the higher the webpage will appear in the Google search engine listings. Many search engines seek to identify specific attributes associated with a link farm in order to filter them out in terms of determining value and relevance. However, hand made link farms are typically more likely to evade these filters which is the reason people are willing to pay content creators for this purpose.

Read more

The Ethics of SEO Utah Content Creation

The Ethics of SEO Utah Content Creation

One tactic employed by SEO Salt Lake City businesses is to create internet content which links back to a website in order to increase traffic to that website. The traffic to the website is increased using this tactic not because actual people will click the links in the content and arrive at the website but rather because search engines prioritize websites in their listings that are linked to by third party websites in combination with the presence of keywords within the content itself. Search engines use web bots to gather this information. As such the content is created for the consumption of these web bots and not for actual people.

 

With this in mind, content creators who create content for this purpose are not so much concerned with the actual content except to the extent that a web bot will use it to influence search engine listings. This prioritization is illustrated by the fact that the content will not always read in a grammatically correct manner because the content creator is more interested in the integrity of the keywords than the integrity of the content.

 

It could be argued that creating content by Utah SEO companies for this purpose amounts to an ethical violation. The argument is that this type of content is a deceptive practice designed to fool a web bot into thinking that the link to the website was created by a disinterested third party.  It stands to reason that the search engines use external link backs to prioritize websites in their listings under the assumption that the more third party links to a website containing certain keywords, the more relevant or important that website actually is relative to those keywords. However, if the links are created solely for the purposes of misdirecting web bots this amounts to an act of deceit on the part of the content creator and the SEO Park City business employing the content creator.

Read more

Keyword

Keyword

I write content for SEO Salt Lake City. In my line of work sometimes the quality of the content is not as important as the specific key words being present within a specific word count. If you noticed, my first sentence is not technically grammatically correct. I might have said I write content for an SEO company in Salt Lake City for example. But the key words are “SEO Salt Lake City.” As such it is more effective in terms of this article being prioritized in a search engine’s search results should somebody be searching for those key words.

In a sense the rest of the words in this article have little importance. The object here is to attract a person searching for the keywords SEO Salt Lake City. When they search for that keyword, hopefully a link to this article will appear in the search engine results prioritized towards the top of the list. The hope then is that the person will click on the link associated with the keyword. This link will direct them to the website of a business. This is the business that hired the agency that in turn hired me to write the content you are now reading.

It is all a little convoluted but it is evidently an effective system (otherwise my employer would not pay me to do what I do). On some level this could be seen as a deceptive practice because it is not the content of the content that is important even though that is how it might appear to the reader of the content. On the other hand the people searching for the key words in the article are looking for information associated with those key words. In that sense, the content containing the link to the business is providing a service to the web surfer.

Read more

Link Farming with SEO Utah

Link Farming with SEO Utah

One technique employed by SEO Salt Lake City businesses to optimize a website’s position in a search engine’s listings is to create what is called a “link farm.” A link farm is a collection of web sites interconnected by reciprocal hyperlinks. These websites can be independent but can also be easily constructed through the use of blogging platforms such as WordPress. Many link farms are created though the use of automated programs which create web pages containing text with embedded links. This type of link farm is usually very easy for a person to identify as the spam that it is and even sophisticated search engine algorithms can identify automated link farms depending on their content. Other link farms are made “by hand” meaning content creators are hired (typically on a freelance basis to write the content). Theoretically, this type link farm is more difficult for search engine web crawlers to identify. Regardless of how a link farm is created by Utah SEO is almost always considered spam and is sometimes referred to as “spamdexing” because the intent behind creating a link farm is to fool the index of a search engine by making the website that is linked to appear more relevant.

Search engines employ different tactics in order to measure a webpage’s relevance. Link farms created by SEO Park City are created based on the known search engine tactic of seeking out single direction links originating from other relevant websites. Search engines such as Google employ a “PageRank” methodology which not only enumerates all the inbound links but also evaluates the inbound links depending on their relevance. Accordingly, the greater number of valuable inbound links a particular website is connected to the higher the webpage will appear in the Google search engine listings. Many search engines seek to identify specific attributes associated with a link farm in order to filter them out in terms of determining value and relevance. However, hand made link farms are typically more likely to evade these filters which is the reason people are willing to pay content creators for this purpose.

Read more

The Ethics of SEO Utah Content Creation

The Ethics of SEO Utah Content Creation

One tactic employed by SEO Salt Lake City businesses is to create internet content which links back to a website in order to increase traffic to that website. The traffic to the website is increased using this tactic not because actual people will click the links in the content and arrive at the website but rather because search engines prioritize websites in their listings that are linked to by third party websites in combination with the presence of keywords within the content itself. Search engines use web bots to gather this information. As such the content is created for the consumption of these web bots and not for actual people.

 

With this in mind, content creators who create content for this purpose are not so much concerned with the actual content except to the extent that a web bot will use it to influence search engine listings. This prioritization is illustrated by the fact that the content will not always read in a grammatically correct manner because the content creator is more interested in the integrity of the keywords than the integrity of the content.

 

It could be argued that creating content by Utah SEO companies for this purpose amounts to an ethical violation. The argument is that this type of content is a deceptive practice designed to fool a web bot into thinking that the link to the website was created by a disinterested third party.  It stands to reason that the search engines use external link backs to prioritize websites in their listings under the assumption that the more third party links to a website containing certain keywords, the more relevant or important that website actually is relative to those keywords. However, if the links are created solely for the purposes of misdirecting web bots this amounts to an act of deceit on the part of the content creator and the SEO Park City business employing the content creator.

Read more

Keyword

Keyword

I write content for SEO Salt Lake City. In my line of work sometimes the quality of the content is not as important as the specific key words being present within a specific word count. If you noticed, my first sentence is not technically grammatically correct. I might have said I write content for an SEO company in Salt Lake City for example. But the key words are “SEO Salt Lake City.” As such it is more effective in terms of this article being prioritized in a search engine’s search results should somebody be searching for those key words.

In a sense the rest of the words in this article have little importance. The object here is to attract a person searching for the keywords SEO Salt Lake City. When they search for that keyword, hopefully a link to this article will appear in the search engine results prioritized towards the top of the list. The hope then is that the person will click on the link associated with the keyword. This link will direct them to the website of a business. This is the business that hired the agency that in turn hired me to write the content you are now reading.

It is all a little convoluted but it is evidently an effective system (otherwise my employer would not pay me to do what I do). On some level this could be seen as a deceptive practice because it is not the content of the content that is important even though that is how it might appear to the reader of the content. On the other hand the people searching for the key words in the article are looking for information associated with those key words. In that sense, the content containing the link to the business is providing a service to the web surfer.

Read more