• Small Business Owners

    Small Business Owners

    More Visitors • More Leads • More Customers

  • Speaker?  Author?  Expert?  Guru?

    Speaker? Author? Expert? Guru?

    Knowledge In Internet Marketing? Write For Us!

    Read more

  • Need More Help?

    Need More Help?

    Check Out Our Resources Page

    Read more

Traffic Generation Tips for Small Business Owners

SEO

SEO

Search Engine Optimization still represents one of the best ways to help people that are looking for what you have find you. Better placement equals more visitors.

Social Media Marketing

Social Media Marketing

The Internet is becoming more and more of a social playground. The ability and ease at which we can connect with others makes social media a must for today\’s businesses.

Mobile Marketing

Mobile Marketing

More people access the Internet via mobile devices than desktop devices on a worldwide average. The makes mobile marketing a must to reach users on their terms.

Internet Marketing Tools

Internet Marketing Tools

Effective Internet Marketing tools not only make your job more efficient, but can also greatly impact the success of your marketing.

Home

This Website Is For Serious Entrepreneurs and Business People Only

If you are looking for the next get rich quick scheme or not willing to work hard, please leave this site.

However, if you have a website for your business and have been bouncing from tip to trick on how to get more traffic, more visitors to your website, then you are in the right place.  This site is dedicated to helping small business owners get traffic to their websites reliably and consistently so they can grow their businesses.

Home - Blog

The Ethics of SEO Utah Content Creation

The Ethics of SEO Utah Content Creation

One tactic employed by SEO Salt Lake City businesses is to create internet content which links back to a website in order to increase traffic to that website. The traffic to the website is increased using this tactic not because actual people will click the links in the content and arrive at the website but rather because search engines prioritize websites in their listings that are linked to by third party websites in combination with the presence of keywords within the content itself. Search engines use web bots to gather this information. As such the content is created for the consumption of these web bots and not for actual people.

 

With this in mind, content creators who create content for this purpose are not so much concerned with the actual content except to the extent that a web bot will use it to influence search engine listings. This prioritization is illustrated by the fact that the content will not always read in a grammatically correct manner because the content creator is more interested in the integrity of the keywords than the integrity of the content.

 

It could be argued that creating content by Utah SEO companies for this purpose amounts to an ethical violation. The argument is that this type of content is a deceptive practice designed to fool a web bot into thinking that the link to the website was created by a disinterested third party.  It stands to reason that the search engines use external link backs to prioritize websites in their listings under the assumption that the more third party links to a website containing certain keywords, the more relevant or important that website actually is relative to those keywords. However, if the links are created solely for the purposes of misdirecting web bots this amounts to an act of deceit on the part of the content creator and the SEO Park City business employing the content creator.

Read more

Keyword

Keyword

I write content for SEO Salt Lake City. In my line of work sometimes the quality of the content is not as important as the specific key words being present within a specific word count. If you noticed, my first sentence is not technically grammatically correct. I might have said I write content for an SEO company in Salt Lake City for example. But the key words are “SEO Salt Lake City.” As such it is more effective in terms of this article being prioritized in a search engine’s search results should somebody be searching for those key words.

In a sense the rest of the words in this article have little importance. The object here is to attract a person searching for the keywords SEO Salt Lake City. When they search for that keyword, hopefully a link to this article will appear in the search engine results prioritized towards the top of the list. The hope then is that the person will click on the link associated with the keyword. This link will direct them to the website of a business. This is the business that hired the agency that in turn hired me to write the content you are now reading.

It is all a little convoluted but it is evidently an effective system (otherwise my employer would not pay me to do what I do). On some level this could be seen as a deceptive practice because it is not the content of the content that is important even though that is how it might appear to the reader of the content. On the other hand the people searching for the key words in the article are looking for information associated with those key words. In that sense, the content containing the link to the business is providing a service to the web surfer.

Read more

SEO – Content is King

SEO – Content is King

A business in Salt Lake City with a website needs to design its SEO for Salt Lake City.

One of the best ways to optimize content in order to make a website appear relevant to search engines is to make the content actually compelling for readers to read. This sounds like simple advice but it is advice many content creators frequently overlook. More often than not, content is created solely for the purposes of embedding links to other websites. The strategy behind this technique is to lure a person seeking the information the content is presenting itself as providing. Once a person is lured into reading the content the hope is that the reader will then be compelled to click the link to the website embedded in the content thereby increasing the website’s potential traffic. The problem with this method is that the content will often appear contrived and will not read particularly well. This is because by design, the content itself is secondary in priority to the embedded links. However, if the content is not compelling most people will simply stop reading and migrate away to another website.

As such, it is vitally important that the creator of content prioritize making the content actually compelling. Content can be made compelling by providing unique information that cannot be found on other websites or presents information in a way that it has not been presented elsewhere. Research providing data that cannot be found on other websites is another method. Smooth and artful writing is also more compelling than poorly worded content with spelling and grammar mistakes. Making content compelling in this way takes a little more effort but can potentially result in greater traffic.

As I said in the first sentence of this article, businesses in Salt Lake City with websites need to design their SEO for Salt Lake City. The best way to do this is to provide compelling content.

Read more

The Ethics of SEO Utah Content Creation

The Ethics of SEO Utah Content Creation

One tactic employed by SEO Salt Lake City businesses is to create internet content which links back to a website in order to increase traffic to that website. The traffic to the website is increased using this tactic not because actual people will click the links in the content and arrive at the website but rather because search engines prioritize websites in their listings that are linked to by third party websites in combination with the presence of keywords within the content itself. Search engines use web bots to gather this information. As such the content is created for the consumption of these web bots and not for actual people.

 

With this in mind, content creators who create content for this purpose are not so much concerned with the actual content except to the extent that a web bot will use it to influence search engine listings. This prioritization is illustrated by the fact that the content will not always read in a grammatically correct manner because the content creator is more interested in the integrity of the keywords than the integrity of the content.

 

It could be argued that creating content by Utah SEO companies for this purpose amounts to an ethical violation. The argument is that this type of content is a deceptive practice designed to fool a web bot into thinking that the link to the website was created by a disinterested third party.  It stands to reason that the search engines use external link backs to prioritize websites in their listings under the assumption that the more third party links to a website containing certain keywords, the more relevant or important that website actually is relative to those keywords. However, if the links are created solely for the purposes of misdirecting web bots this amounts to an act of deceit on the part of the content creator and the SEO Park City business employing the content creator.

Read more

Keyword

Keyword

I write content for SEO Salt Lake City. In my line of work sometimes the quality of the content is not as important as the specific key words being present within a specific word count. If you noticed, my first sentence is not technically grammatically correct. I might have said I write content for an SEO company in Salt Lake City for example. But the key words are “SEO Salt Lake City.” As such it is more effective in terms of this article being prioritized in a search engine’s search results should somebody be searching for those key words.

In a sense the rest of the words in this article have little importance. The object here is to attract a person searching for the keywords SEO Salt Lake City. When they search for that keyword, hopefully a link to this article will appear in the search engine results prioritized towards the top of the list. The hope then is that the person will click on the link associated with the keyword. This link will direct them to the website of a business. This is the business that hired the agency that in turn hired me to write the content you are now reading.

It is all a little convoluted but it is evidently an effective system (otherwise my employer would not pay me to do what I do). On some level this could be seen as a deceptive practice because it is not the content of the content that is important even though that is how it might appear to the reader of the content. On the other hand the people searching for the key words in the article are looking for information associated with those key words. In that sense, the content containing the link to the business is providing a service to the web surfer.

Read more

SEO – Content is King

SEO – Content is King

A business in Salt Lake City with a website needs to design its SEO for Salt Lake City.

One of the best ways to optimize content in order to make a website appear relevant to search engines is to make the content actually compelling for readers to read. This sounds like simple advice but it is advice many content creators frequently overlook. More often than not, content is created solely for the purposes of embedding links to other websites. The strategy behind this technique is to lure a person seeking the information the content is presenting itself as providing. Once a person is lured into reading the content the hope is that the reader will then be compelled to click the link to the website embedded in the content thereby increasing the website’s potential traffic. The problem with this method is that the content will often appear contrived and will not read particularly well. This is because by design, the content itself is secondary in priority to the embedded links. However, if the content is not compelling most people will simply stop reading and migrate away to another website.

As such, it is vitally important that the creator of content prioritize making the content actually compelling. Content can be made compelling by providing unique information that cannot be found on other websites or presents information in a way that it has not been presented elsewhere. Research providing data that cannot be found on other websites is another method. Smooth and artful writing is also more compelling than poorly worded content with spelling and grammar mistakes. Making content compelling in this way takes a little more effort but can potentially result in greater traffic.

As I said in the first sentence of this article, businesses in Salt Lake City with websites need to design their SEO for Salt Lake City. The best way to do this is to provide compelling content.

Read more