You have a website, so everyone should come see it right? You should be flooded with traffic and so busy with orders, leads, or contacts because your site is so great right! If only it was that easy. Here is a simple explanation of how Search Engine Optimization works. There are two types of Search Engine Optimization, On page and off pheage. On page SEO is things you can do on your website to increase your traffic and ranking. The second, off page SEO is things you do off your website that will affect your website. Lets look at both of these types a little closer.
On Page SEO
Your website needs to have a few things besides a beautiful layout for your customers and clients to find you. Keywords are very important when it comes to ranking and being found on search engines. You want to start your SEO process with proper keyword research. Make sure the keywords are descriptive and are relevant to your website, products, or services.
- Keywords in your HTML code. Think about what your users are going to be searching for to find your website. Use those keywords in your HTML code.
- Meta Tags and Descriptions – Make sure you include your keywords here as well.
- H1 tags – Use relevant and structured headlines throughout your website using those keywords.
- Image tags – use your keywords in your alt image description
- 404 Page – Have a page to handle the 404 errors. This is for lost content or broken links. This can affect your ranking dramatically. Depending on what platform you are using, most platforms have a 404 page built in.
- Use 301 redirects – A 301 forwarder manages pages that once were indexed and now have a new name or changed location.
- Use rel=”nofolow”. You use this in anchor tags when linking to websites that are irrelevant to yours. This will stop the web bots and spiders when they crawl your site and collect meta data. You only want to link to relevant websites.
Off Page SEO
Once you have all your on page SEO done, then you need to focus on Off Page SEO. This is time consuming and can take years to master. Here are a few places to start.
- Links – linking to other websites that talk about the same thing yours does can improve your ranking with search engines. Networking with other websites and companies is a good strategy to help you become successful.
- Make sure you have a robots.txt file – edit the robots.txt file and make sure you disallow all folders with irrelevant content like images, file sharing folders, backups, etc.
- Sitemap – Your website need to have a sitemap. Keep a xml copy of the sitemap on your server and submit it to search engines.
In conclusion, using off and on page SEO strategies will increase your presents on search engines and will help you increase your ranking. The more thorough you are with this process, the better your results will be.
As it is for most people utilizing Internet marketing, the main goal is to earn more money. In addition to the freedom owning a business provides, you must be passionate and dedicated to effective website marketing skills. Try incorporating the tips below into your own Affiliate marketing endeavors.
Build an email list as a pertinent resource. Ask users to sign up on your site or require them to submit an email address before making a purchase. Once you have an email list, you may use it to offer your customers promotional discounts, share when you are holding a sale and request customer feedback.
When considering advertising your site, evaluate the different ways you can go about that. Free or relatively inexpensive ways to advertise your site include hanging posters in community businesses, using social networking sites, or posting on blogs. There are lots of ways to attract visitors to your site. Creativity is key when trying to gain customers.
TIP! A great way to get people to click on ads is to create image links that describe the items you’re selling. You can use text that matches the font of your articles and place it at the end of each article.
Solicit feedback at every step in the process. This plays a role in how successful your business is. Get feedback from peers, potential clients and even family members. Make the changes you feel are necessary.
Have more than one section on your site with a central hub where visitors can look at your products. It is important to incorporate variety while still maintaining a structured page format.
You can send your customers a page that tells them all about a product before they buy it. Having information like this about the product available will make people feel more comfortable making the purchase. They will respect you more for giving them the information they need to make an informed choice rather than harassing them with pressure to “BUY NOW.”
TIP! The name internet marketing makes it seem that this type of marketing is done only on the internet; however, this is not true. You can host offline conferences after interacting with bloggers regularly, for example.
Webmasters sometimes ignore the significance of simplicity when it comes to websites. Glitzy multimedia tools, such as Microsoft Silverlight and Adobe Flash may lure website owners, and professional web designers frequently offer these tools. Website owners should realize that not all visitors will appreciate an abundance of technology and multimedia tools. Make sure that the website is functional, without all of the additional features.
Make sure that you are constantly informed with all different aspects available to you via the Internet. For instance, if a new type of Smartphone is released, it may change the marketing game a little bit. Unless you’re aware of this, you might continue to try some dated techniques that will ultimately end up costing you traffic. But if you’re out in front of things, you can change with the game.
There are some fantastic methods for increasing the profitability of your Internet business, you just need to research and learn how. You can still enjoy all the advantages of passion and giving value while also making sure that all of your hard work is worthwhile.
Even if you hit a few bumps in the road when it comes to internet marketing, you must persevere. You may be close to achieving a successful internet marketing campaign when you stop. Make sure you have everything ready to go when you are ready to get started in your venture. Success in any pursuit requires dedication and work and Internet marketing is no exception. Though hard work requires dedication, it will pay off in the end in the form of success.
Utah SEO for Small Businesses? Utah SEO Salt Lake City SEO has set the standard for innovative SEO Company in Salt lake City. We are a full service, cutting edge SEO/internet marketing company located in Salt Lake City, Utah. We provide innovative Internet Marketing which consists of cutting edge Web Design, online reputation management, front page Google search engine optimization (SEO) and strategic marketing for all local and nationwide businesses.
It can be difficult to keep up in the ever changing world of SEO and internet marketing. What is the latest trend? What should I discontinue doing on my site? Are there things that I am doing now that are hurting me? All of these are legitimate questions, but the answers to them may be different year to year. It is important to stay up to date with the latest trends in Google and implement them into your marketing.
Statistics show that 90% of people online today prefer to have blog posts that are filled with detailed and relative content. This is the number one reason that people begin to follow specific brands on social media websites. Websites with good content typically increase your customers purchasing decisions and will decrease your bounce rate.
Studies have shown that websites that have detailed content generate 97% more links which creates greater traffic to their site and in turn has more sales than other sites. On average content that has 1,500 words or more receives more tweets and likes on Facebook. Your content should create emotion; you want it be more than just useful information, your information needs to be unforgettable! Creating emotion becomes more possible when you speak to your customers in a conversational tone. It makes them feel like they know you personally and are able to have a personal conversation with them. Using words like “I and you” triggers emotion with them. When you build relationships with your client base they are more willing to accept your content and make it useful.
As you can see most websites are profiting from content marketing. Having high quality content will not only increase your leads but will also generate more traffic to your site. Using content marketing to your SEO advantage can only benefit your website.