Call tracking accounts can do wonders to show the return on investment for your SEO efforts. The capabilities of call tracking programs can range from mediocre, to completely useless to utterly fabulous! It all depends on which service you are going for and what your needs are. One of our favorites is Call Rail. As far as internet marketing is concerned, it makes sense to install a call tracking program that has the capabilities to track keywords, events, and phone calls from a specified page. How is this all possible you ask? Let us examine the process further.
Google Webmaster Tools is a powerful addition to any SEO’s bag of tricks. Additionally, if you want to know how you stand with Google’s crawlers, you need Google Webmaster Tools. If, heaven forbid, your site gets penalized or de-indexed, you must use Webmaster Tools to get the website back on the almighty Google index.
Google Analytics is a must for any website owner. Monitoring your analytics can show you where your web traffic is coming from, how much traffic is coming from different sources and what demographics of people are accessing your site. Keeping tabs on your analytics can also generate great ROI reports for conversions and other SEO factors.