Do you need to increase traffic to your site? Are you wondering how you can better your site’s search results, as well as increase Google’s ranking for your site? Here are five things to consider when looking at your current online tactics and strategies to see if they are being effective.
Complimenting Content and SEO
It’s important to utilize your online marketing strategies through blog posts, online media, and other web content. You want to maximize your marketing strategies by creating creative content and increasing its visibility online. In order to assure your SEO and content work in tandem, it’s important to establish a consistent work flow. For example, create content that is influential to your industry and specific audience. Then, you want to distribute it effectively so you can create the results mapped out in your online marketing strategy. After distribution, you want to maximize your efforts. You want your best content to have a lifetime value online and be effective for all online channels.
In order to really make your online content more effective , make sure all online and creative content teams or individuals, are working together to collaborate. Establish all roles and skills in your marketing team. It’s important to discover where overlap and cross-training opportunities exist for each member of the team to learn new skills.
Do You Have a Mobile Site?
If you don’t have a mobile site that is reliable and works properly, you need to make this one of you top priorities. The era of mobile devices has in fact surpassed the use of desktop computers and laptops. Most people use their smart phones and tablets to browse online. You will want to incorporate SEO into your mobile site as well as your full site. Be careful in the configuration or your mobile site. Research has found that mobile configuration errors resulted in a significant loss in smartphone traffic. If you haven’t established a mobile site with proper configuration, an SEO company Salt Lake City, will be able to assist you.
Measuring and Recording Your Efforts
It doesn’t take much effort to measure your site’s traffic. Google Analytics is easy to install and measures your site’s traffic and organic searches. It’s important to know where your online visitors are coming from and how they are locating your site. If tracking your site’s traffic seems daunting there are online marketing and SEO companies that can focus on simplifying data sources, as well as help you work to uncover the right information via structured data sources. Reporting does not to be difficult and complex, but it does need to be a priority if you want to maximize your SEO and online marketing tactics.
Universal Keywords and Phrases
Just because you think a keyword or phrase should be used in your site and content, doesn’t mean it will be effective. You want to research your key terms. You may want to ask an online marketing specialist to research possible key words and phrases for you. You want to optimize your search results by focusing on seed terms and narrowing down other possible searches that your direct consumers may be using. It’s important to use these keywords on all your online platforms and sites….yes including your social media sites. Search engines will look for your key words and help to populate useful search results for your visitors and consumers.
Uniform Business Listings
An SEO company or online marketing specialist can help you identify your online listings and citations to make sure they are uniform. Often times business listings are different, which hinders the results a search engine will populate. Even a slight difference in street address or phone number on different citation sites will decrease your search results.
Following these five suggestions will help your site’s search results and ultimately increase your site traffic. If you have creative and authentic content on your site Google will also begin ranking your site higher, which then also helps in your online marketing strategies and searches. Good luck in your new online marketing campaign!